“There are flavors available from ciders that range from something comparable to a Coors Light to a stout or porter equivalent,” says Baranowski.Īs sales gain momentum, continued market growth is hampered in part by the lack of proper apples or juice concentrate. Brewers have created all different styles with varying top notes, flavors and mouthfeel. 1 “When you compare 52 million gallons to the amount brewed in 20, which averaged around seven to eight million gallons per year, that’s monumental,” said John Baranowski, Process Research Manager, Operations for Tree Top Inc.Ĭider varieties mimic the market for craft beer with consumers able to select and choose the type they like best. 1 This followed an 89 percent increase in sales in 2013 and a 90 percent leap in 2012. Nielsen reports that hard cider retail sales grew 71 percent in 2014 with the industry recording production of 52 million gallons. Market Potentialįew industries can boast of double-digit sales increases for not just one year, but three consecutive years and counting. Their numbers more than doubled from 2008 to 2014, according to the Brewers Association, and craft beers have taken hard cider along for the ride. If beer was the culprit then, today it’s the hero.Ĭider owes its resurgence, in part, to the proliferation of microbreweries. Yet, in the 1840s, hard cider consumption in America all but dried up.Įxperts might disagree on the single overriding factor that derailed the American hard cider industry whether beer displaced it or if temperance delivered the final blow. The water supply for instance, wasn’t treated and could be the source of virulent diseases. At that time people avoided other beverages due to safety concerns and drank cider at mealtime instead. Twenty, ten or even five years ago a request for hard cider at a local bar or tavern would draw a puzzled response - an odd scenario for what was once the beverage of choice for colonial Americans. has developed its Heritage juice blend specifically for mid-sized cideries looking for a consistent, year-round source of pure quality apple juice, with the tannin content destined to help create a perfect cider. Therein lies the problem - market growth has outpaced traditional supply. Meeting consumer demand for this popular beverage requires a reliable supply of high-quality apple juice or other fruit juices with the appropriate attributes for cider brewing. Tree Top Heritage Juice Blend Helps Cideries Press onĪRTICLE SUMMARY: Many industries would envy the hard cider industry’s double digit sales increases for the last three years and counting.
0 Comments
Leave a Reply. |